Introduction
| Experience | Case
studies | Specialists
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practice head
“Our CEO was very happy with the work
you did. Your analysis and recommendations helped us make
that part of our business bigger and more successful. That’s
why we keep coming back to you for more projects.”
Mr. Paul Lee, Business Development and Planning
Director, Reed Elsevier Pte. Ltd.
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We understand
your business
The Media & Leisure industry in Asia-Pacific is undergoing
rapid change and outstripping overall economic growth in many
countries around the region.
Pay television players have started to see real returns in
recent years. The i-Pod economy has taken a firm hold in Asia
and MP3 has proven to be the first killer application for digital
media, though mobile video in the cutting edge Korean market
is now bucking that early trend. Radio has unparalleled penetration
but remains hugely under-exploited in comparison with the US
and Europe. Local content, especially from Japan, India and
China, is starting to find its way into overseas markets. The
consumer magazine business is becoming increasingly a niche
play, and B2B publishing is becoming a lower risk gambit as
the Internet plays a steadying role. The thirst for education
services for all ages in Asia continues, and the top global
institutions are investing in local facilities as well as enticing
students overseas to study. The tourism business continues to
boom, despite the occasional set-back, with intra-regional traveller
numbers soaring as China’s masses start to venture overseas,
and segment-targeted hotel developments springing up at an unprecedented
pace.
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New platforms like digital TV, mobile content and IPTV are generating
huge interest and hype, with technological progress being made all
the time and the boundaries between traditional media segments becoming
more and more blurred. But, as yet, the winning offerings and business
models that will capture real revenue remain largely unknown, in what
will eventually be a multi-billion dollar digital business.
Added to the market and business dynamics, the Media & Leisure
industry as a whole is always potentially sensitive to government
and political issues and intervention – but that is all part
of the fascination we have for this dynamic and promising sector.
Gain
from our experience
Most sectors – whether business services, publishing, broadcasting,
digital media, education or travel & tourism – are undergoing
important changes in the region.
We help our clients, which include Bertelsmann,
Electronic Arts, Reed Elsevier and
Walt Disney, make the most of these.
Contact us now
to find out how we can help you succeed in the Asia-Pacific region.
Please use our online
form or phone the practice
head, Pete Read, on +65 6423 1681.
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