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21-Sep-07 Singapore, September 21, 2007 – Fusion Consulting, a business intelligence consultancy, today announced the launch of an Internet-based Asia-Pacific market monitoring system called Intelligence Desk™ in Singapore, Hong Kong and Shanghai. The system was originally developed in Finland by Global Intelligence Alliance and is well-established in Europe, already being used by over 50 companies, but this is the first time it has been brought to Asia. The Intelligence Desk™ service allows market intelligence managers and their corporate users to log on to an online Intelligence Plaza™ portal to find information when they need it. They can set up personal profiles outlining their interests, and the system will then alert them by email whenever relevant information is uploaded, and provide a link to the new item. It can also send regular updates, eg. weekly or monthly summaries of competitor news or market developments. The information classification and taxonomy are customized in line with the company’s structure and interests, such as by region/country, competitors, customer sectors, specific product/service lines, key customers and so on. “Through the years, we have had clients ask if we could provide a system which enabled the their entire organization to access vital market intelligence information instantly, reliably and securely,” said Peter Read, Director of Fusion Consulting Singapore. “The Intelligence Plaza™ is a very flexible platform and can handle news, reports, statistics, competitor profiles, product profiles, macro-economics, input from field sales team, brochures and almost any other type of information in most common file formats. There is even an on-board charting function.”Some of the 50+ companies already using the Intelligence Plaza™ include Ahlstrom, Ciba, Danisco, DHL, Elcoteq, Kone, Principal Financial, Wartsila. “Asia is a high growth region, and the business environment and our customers’ requirements are continuously changing. To keep up with the market and even go beyond that to maintain our leading competitive position, we needed a market monitoring system that would complement our existing issue-driven research and analysis.” said Greg Tanner, Senior Vice-President, Strategic Development Group of DHL Express Asia Pacific. "The Intelligence Plaza™ gives us something very close to real time access to the latest news that is relevant to our business, and, critically, empowers our decision makers by allowing them to access the information directly.” About Fusion Consulting For more information, please contact Fusion Consulting at
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