01-Sep-04
Fusion Consulting expands global capabilities by joining the Global Intelligence Alliance.

Singapore, 1 September 2004 – Fusion Consulting, a business intelligence consultancy based in Singapore and Hong Kong and operating throughout the Asia Pacific region, announced today that the company has been invited to join the Global Intelligence Alliance (GIA). GIA is a global network of professional business research and competitive intelligence (CI) companies that serves the business intelligence needs of multinational clients around the world. Membership in GIA will enhance and expand Fusion Consulting’s global resources and help its clients – which include American Express, BASF, Ingersoll-Rand, Intel, Reed Elsevier and Walt Disney – make the best decisions on business expansion, effective competition and marketing strategy.

Mr. Peter Read, Director, Fusion Consulting, said, “We are very pleased to have been selected by the Global Intelligence Alliance as their Member for the Asia Pacific region. This is an endorsement of the quality and reliability of the research and consulting approach and regional resources we have built up since Fusion Consulting was founded in 2002. We are looking forward to delivering business intelligence and strategic advice to clients from outside Asia as a result of our GIA membership, and to working with more of the top-tier Asian companies that are now exploring markets in Europe and the Americas.”

The Global Intelligence Alliance was initiated as a response to the needs of multinational companies for local access to quality business intelligence services regardless of time zone. Through membership in GIA, Fusion Consulting will now be able to provide information and analysis from over 40 countries in Asia, Europe, and the Americas. Mr. Read continued, “Most business intelligence consultancies have a presence in only one country or region. The Global Intelligence Alliance offers a worldwide business research capability that can respond to the needs of multinational clients much more efficiently than any stand-alone company.”

Fusion Consulting, as a member of GIA, will provide business research, analysis and practical strategic advice on markets in Asia, Europe and the Americas. The company will also have access to GIA’s business intelligence processes, knowledge management technology, and educational tools.

About the Global Intelligence Alliance
The Global Intelligence Alliance is a global network of professional business research and competitive intelligence (CI) companies. Leveraging its world-wide reach, the GIA provides multinational organizations with a single source for all business research and CI requirements, including intelligence services, competitive strategy consulting, process consulting, training and technology solutions. www.globalintelligence.com

About Fusion Consulting
Fusion Consulting is a business intelligence consultancy providing clear strategic advice on Asia-Pacific markets. With offices in Singapore, Shanghai and Hong Kong and a network of 400 industry-specialist consultants in 16 countries, the company conducts custom research and consulting to help companies understand their markets, compete more effectively and grow into new areas of opportunity.

For more information, please contact Fusion Consulting at

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