Introduction
| Experience
| Case studies | Specialists
| Resources | Contact
practice head
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Sector expertise
and knowledge transfer
You know as well as we do that sector-specific expertise is
crucial in gathering meaningful business intelligence and creating
practical strategies. Our Life Science experience spans healthcare
services, medical equipment, diagnostics and testing, biological
products, pharmaceuticals, vaccines and biotechnology.
Our consultants bring you an understanding of how these businesses
work at the regional, national and local level, the issues that
concern you in the markets, and the growth opportunities we
can help you identify, for example:
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Identifying market opportunities for product or
service introductions and recommending market entry strategy.
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Assessing segment attractiveness and designing an appropriate
product portfolio. |
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Benchmarking current and future competitor marketing activity
and defining competitive strategy. |
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Profiling distribution structure and recommending specific routes
to market. |
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Identifying and evaluating potential business partnerships,
eg. research, manufacturing, distribution. |
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Investigating competitors’ production facilities, technology
and future expansion plans. |
Complementing our experience in the Life Science industry, we take
what we learn from other industry practices and use that knowledge
to your benefit when we work for you. We call it ‘knowledge
transfer’.
For example, our Media
practice looks into the market for on-line healthcare information
services, giving us valuable insights into the priorities and perceptions
of major pharmaceutical and medical device companies across the Asia
region.
Contact us now
to find out how we can help you succeed in the Asia-Pacific region.
Please use our online
form or phone the practice
head, Morris Lee, on +65 6423 1681.
| Gain from
our experience: Case studies
Competitive intelligence
Investigated production technology and international sales
strategy of a Taiwan-made cardiac pharmaceutical. View
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Competitive intelligence
Flu vaccine manufacturers competitive intelligence
in China and Korea. View |
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Customer intelligence
Identified rheumatoid arthritis patient profiles and attitudes
in nine Asian countries. View |
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Market sizing & modeling
Defined optimum market segmentation for a medical equipment
company in Greater China. View
| Download
case study |
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Market profile
Research major hospital quote list for elastic
bandages in Japan. View |
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| Life science industry
case study: Competitive intelligence
Investigated production
technology and international sales strategy of a Taiwan-made
cardiac pharmaceutical.
Client benefit
> The client gained a detailed understanding of the competitor's
production capabilities, volumes and sales strategy, supported
by documented evidence.
> The client was able to fine-tune its own marketing
strategy taking into account likely competitive entry into
key markets around the globe. |
Issue
In response to patent expiry, a European cardiac pharmaceutical
company needed to keep abreast of a Taiwanese competitor's generic
production activities and global sales roll-out.
Approach
> Investigated the competitor's production capacity, expansion
capabilities, technology, marketing, registration and distribution
arrangements.
> We tapped into public sources including company registry
information, product registration data and publicity material.
> Interviews with company executives, factory site visits
and product samples completed the picture.
Analysis
> Projected likely future production technology and volumes.
> Assessed the likely threat and timing of market entry in
various countries.
Find out
more
^ Back to top |
| Life science industry
case study: Competitive intelligence
Flu vaccine manufacturers
competitive intelligence in China and Korea.
Client benefit
The client gained a better understanding of their competitors’
flu vaccine product and sales and marketing strategies in
China and Korea. |
Issue
A pharmaceutical company wanted to benchmark its flu vaccine
product and sales and marketing strategy with the market leaders.
Approach
> Conducted interviews with vaccine sales executives, clinical
physicians, hospital pharmacists, hospital administrators.
> Reviewed competitor product brochures.
Analysis
> Identified fastest growing segments and distribution channels.
> Benchmarked competitors offering.
Find out
more
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| Life science industry
case study: Customer intelligence
Identified rheumatoid arthritis
patient profiles and attitudes in nine Asian countries
Client benefit
The client gained a better understanding of rheumatoid arthritis
patients. |
Issue
A European pharmaceutical company needed how to to better target
rheumatoid arthritis patients in Asia.
Approach
Conducted indepth interviews with rheumatoid arthritis physicians
across nine Asian countries.
Analysis
> Analyzed patients expectations and unmet needs.
> Ranked needs and established patients profiles.
Find out
more
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Life science industry
case study: Market sizing & modeling
Defined optimum market
segmentation for a medical equipment company in Greater China
Client benefit
> Quantified the size of greatest opportunity customer
and channel segments.
> Helped to achieve increased market share. |
Issue
A manufacturer of medical equipment wanted to size the demand
for testing products in Greater China.
Approach
Multiple-level demand sizing and segmentation approach:
> Overall market size, validated.
> Customer type segmentation.
> Channel shares for each customer type.
Analysis
> Confirmed that the demand opportunity for testing products
was promising.
> Identified channels and customer groups that would drive
the greatest sales volumes within the shortest timeframe.
Download
case study
Find out
more
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Life science industry
case study: Market profile
Research major hospital
quote list for elastic bandages in Japan
Client benefit
The client gained a better understanding of the cost of
elastic bandages at major hospitals. |
Issue
A global supplier was keen to understand how to benchmark its
elastic bandages cost with other players in a key market.
Approach
Conducted interviews with clinical physicians, hospital pharmacists,
and hospital administrators in Japan.
Analysis
Established a built-up of various costs across interviewees
and aggregated into total usage cost.
Find out
more
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