“This is great. We don't get anything like this level of transparency from the other research companies.” Mr. David Brown, Regional Business Market Research Manager, Intel Inc.

We understand your business ICT spending in Asia-Pacific will grow at 8% annually from 2006 to 2009, exceeding global spending growth of 5%. Purchasing patterns in Asia-Pacific are shifting as customers become more IT savvy. As a vendor you need to understand the intricacies of specific market opportunities in each country around the region in order to allocate your resources more effectively, and empower your sales and marketing teams to succeed faster. Customers are increasingly concerned with how IT is aligned with the business, security and privacy. More employees are working remotely and wirelessly, and companies are depending more on their channel partners for wider customer and geographical reach and deeper vertical expertise.

Demand for open source applications is increasing due to the perceived lower cost, and the availability of a wider range of end-user applications. Companies are also turning to Web services and service oriented architecture to integrate discrete applications, replace costly legacy systems, and improve their partner relationships. Increasingly, the concept of utility or on-demand computing is making more sense to customers, while outsourcing is being integrated with corporate ICT strategies.

Asian companies and some forward-looking governments in the region are increasingly leading the way in terms of ICT development and investments in consumer technology, mobile broadband content, new technologies and applications tailored to different industries.

As the whole Asia-Pacific region grows and becomes more adept at using English in business, ICT suppliers will be able to reach out to more countries and industries, and compete on a level playing field with competitors from other parts of the world. Our aim is to support leading ICT players in their success in the rapidly growing Asia-Pacific region.

Gain from our experience
Most sectors – whether electronics, hardware, software, services & solutions, or telecommunication – are undergoing important changes in the region.

We help our clients, which include IBM, Wavecom, Shure, Nokia and British Telecom, make the most of these.

Contact us now to find out how we can help you succeed in the Asia-Pacific region. Please use our online form or phone the practice head, Reid Rasmussen, on +65 6423 1681.