Apr-06
Lack of information is
the key barrier to logistics RFID adoption in South China
Radio Frequency Identification (RFID) technology has had a huge impact
on global manufacturing, distribution and logistics, with some estimates
putting the global market, including readers, active/passive tags,
software and services, at US$1.5 billion or more.
This impact, however, has yet to ripple across to South China, according
to a Fusion Consulting survey of 136 foreign and local manufacturers,
buying offices and logistics companies located in Guangdong and Hong
Kong. The vast majority have not yet adopted RFID technology for tracking
their merchandise.
Of the companies which have clear reasons for not adopting RFID,
the main obstacle is lack of information. American and European companies
do not see any advantage to using RFID, or they are waiting for the
technology to become more widespread before investing. For Asian companies,
lack of understanding and familiarity with RFID is the main barrier.
Building on their progress in Europe and America, RFID product and
service providers will need to take their success stories - or more
importantly their customers' success stories - and educate Chinese
manufacturers about RFID in order to drive up adoption.
If you would like to find out more about how our analysis frameworks
and business research could help your company succeed in China and
other Asian markets, please email more@fusionc.com.
Visit our Industrial
& logistics practice
About Fusion Consulting
Fusion Consulting is a business intelligence consultancy providing
strategic advice on Asia-Pacific markets. With offices in Shanghai,
Singapore and Hong Kong, and a network of 400 freelance industry consultants in 16 countries, the company conducts custom research and consulting
to help clients understand their markets, compete more effectively
and grow into new areas of opportunity. www.fusionc.com
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