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5. What experience do you have
in my industry?
6. If I use Fusion Consulting will
it be different from my experience with a management consultant, where
they used models that were impractical and difficult to implement?
7. Do you provide business intelligence
software and data mining?
8. What kind of people can benefit
from your services?
1. How do you provide better value-for-money
than management consultants?
We maintain a community of 400 freelance consultants in 16 Asia Pacific
countries from which we select the right team to gather business intelligence
for each project - not only more cost effective but also more efficient
than sending full-time staff into the country to scale a steep learning
curve. In-house we employ experienced people with complementary skills
and a hands-on approach to developing strategies, not simply academically
qualified individuals of the top business schools.
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2. What are the advantages of using
Fusion Consulting instead of a single-industry specialist consultancy?
Our focus is providing strategies, not finding out everything there
is to know about a market. We deliver recommendations supported by
key pieces of knowledge germane to the issue in hand and the realities
of the Asian market being investigated. We believe industry expertise
is crucial, but we go one step further by applying the learnings and
best practices we identify in one sector to the others, within each
Asian country.
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3. Your strategies are based on business
intelligence, but how do you get the business intelligence?
Our industry-specialist consultants collect information from a full-circle
of sources. Their key activity is interviews with the main players
in the target sector, these companies' business partners, industry
experts, analysts and observers. This is complemented by secondary
research from public sources like news articles, trade publications,
annual reports, government statistics and financial analysts' reports.
Field observation, eg. retail checks and factory visits, completes
the picture.
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4. How do you ensure data quality
when using freelance consultants to gather business intelligence?
All our consultants have expertise in one of the industries we service,
so they are familiar with relevant information sources and issues
at hand. They work to a tight brief and we communicate frequently
during a project, applying our project management and coaching experience.
In-house we have developed cross-referencing and data quality control
methods to help validate consultants' findings, sometimes against
third party sources, before they are analysed.
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5. What experience do you have in
my industry?
Our directors all have at least ten years experience in industry and
consulting. Each industry practice is headed up by a director or analyst
with a successful consulting track record in that industry. A few
of the several hundred companies our directors have helped succeed
in Asia include Amex, AXA, BOC, BUPA, China Mobile, Dibcom, Dow Corning,
Dupont, Epson, IBM, Motorola, PCCW, Reed Elsevier, Reuters and Visa.
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6. If I use Fusion Consulting will
it be different from my experience with a management consultant, where
they used models that were impractical and difficult to implement?
Yes. Consulting frameworks and models help to simplify complex business
issues. This allows the client to understand the flow of the problem-solving
process easily. Management Consultants usually use this principle
in a 'fit-all' way by applying the same model to all 'similar' clients,
not taking into account that all businesses are unique. At Fusion
Consulting we use our frameworks only as one step towards reaching
the final recommendations. Other inputs that we use include business
intelligence peculiar to our client's competitive environment, our
practical knowledge of Asian market dynamics, operational industry
experience from our community of consultants, our cross-industry best
practice, forward thinking and lots of common sense. This is what
sets our approach apart.
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7. Do you provide business intelligence
software and data mining?
No. We gather external information on our clients' markets, competitors
and potential partners. We then analyse that information to create
intelligence, from which we define strategies matched to our clients'
resources and capabilities, to help them succeed in their business
objectives.
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8. What kind of people can benefit
from your services?
Most of our clients are business unit or corporate level managers
in regional head offices of multinationals and major Asian companies.
They are normally Directors or Senior Managers responsible for Strategic
Planning, Marketing, Business Development, Market Intelligence or
Competitive Intelligence.
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