Introduction
| Experience
| Case studies | Specialists
| Resources | Contact
practice head
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Sector expertise and knowledge
transfer
You know as well as we do that sector-specific expertise is
crucial in gathering meaningful business intelligence and creating
practical strategies. Our Consumer & Retail experience spans
FMCG, clothing and footwear, durables, cosmetics & toiletries,
food service and retailing.
Our consultants bring you an understanding of how these businesses
work at the regional, national and local level, the issues that
concern you in the markets, and the growth opportunities we
can help you identify, for example: |
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Advising on market entry and expansion opportunities
in India. |
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Researching second- and third-tier city locations in China. |
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Assessing competitors and advising on competitive gaps and positioning. |
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Prioritising new store location options based on consumer and
competitor dynamics. |
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Procurement and sourcing intelligence. |
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Supply chain benchmark and optimisation. |
Complementing our experience in the Consumer & Retail industry,
we take what we learn from other industry practices and use that knowledge
to your benefit when we work for you. We call it ‘knowledge
transfer’.
For example, our Chemical
practice conducted an in-depth market demand analysis on specialty
coating materials used in the manufacture of consumer goods packaging,
from which we gained first hand insights on product development trends
and the purchasing behaviour of consumer goods manufacturers.
Contact us now
to find out how we can help you succeed in the Asia-Pacific region.
Please use our online
form or phone the practice
head, Jennifer Ding, on +86 (21) 6279 0197.
| Gain from
our experience: Case studies
Market profile
Profiled the skin care cosmetics market in China. View
| Download
case study |
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Market profile
Home shopping market opportunity research. View
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Market profile
Profile of the Chinese electronic learning aid market. View |
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Customer intelligence
Shopping mall development catchment and tenant mix research.
View |
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Knowledge management
Advised on developing a regional market intelligence operation
for a major consumer electronics company. View |
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| Consumer & retail
industry case study: Market profile
Profiled the skin care
cosmetics market in China
Client benefit
> Quantified market value and market share opportunity.
> Identified new brand positioning and channel strategy
taking into account competitors’ activity. |
Issue
An Asia-based branded consumer goods trader needed to understand
the potential of the Chinese skin care cosmetics market.
Approach
Assessed and determined the market potential from three angles:
> Competitive environment.
> Market demand dynamics.
> Regulatory developments.
Analysis
> Determined the competitiveness of existing players.
> Assessed the adoption of different distribution strategies
– traditional retail vs the direct store model.
Download
case study
Find out
more
^ Back to top
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| Consumer & retail
industry case study: Market profile
Home shopping market opportunity
research
Client benefit
> The client gained a detailed understanding of each
of the home shopping market segments, supported by documented
evidence.
> The client was able to kick start expansion initiatives
by focusing on the largest and highest potential market
segment. |
Issue
A leading global consumer products player is exploring expansion
opportunities in the Chinese home shopping market and wished
to assess market size and understand market and competitive
dynamics
Approach
Determined market size and growth potentials of each home shopping
market segment, investigated consumer profiles and shopping
behavior, and evaluated selected competitors' business model,
product and service offerings, competitive positioning and strategies
We tapped into public sources including published government
and industry reports and statistics and generated market insights
from interviews with leading home shopping service providers
and key infrastructure and technology enablers such as logistics
services providers, call centers and payment processors.
Analysis
Prioritized market segments for expansion based on size, growth
and competitive force.
Find out
more
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| Consumer & retail
industry case study: Market profile
Profile of the Chinese
electronic learning aid market
Client benefit
> The client obtained an in-depth understanding on the
market size, available products and leading domestic Chinese
manufacturers.
> The client was able to position its new product to
target the highest potential customer and product segments |
Issue
A leading global consumer products player plans to launch a
new electronic learning aid product in China and needed to obtain
the latest market and demand dynamics and determine positioning
of the new product
Approach
Determined market sizes of existing products by customer segments,
researched available products, prices and features and investigated
selected top manufacturers' product development initiatives,
top-selling products and key success factors The bulk of market
insights were gathered from interviews with leading manufacturers,
distributors and retailers, supplemented by store visits and
store-level interviews in key Chinese cities
Analysis
Analysed growth and demand potentials, evaluated product opportunities
and recommended potential manufacturing partners
Find out
more
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| Consumer & retail
industry case study: Customer intelligence
Shopping mall development
catchment and tenant mix research
Client benefit
The client was able to create a credible value proposition
to attract an appropriate tenant mix |
Issue
A leading property developer needed to develop an effective
marketing positioning for its new property development in Singapore
to target attractive customer segments
Approach
> Conducted in-depth interviews with industry observers,
exit polls at four competitive shopping malls and focus groups
with target consumer segments
> Secondary information such as online information databases,
published property development reports and government reports/plans
were also used
Analysis
Analysed profiles of potential customers, assessed size and
character of retail market and recommended market positioning
and optimal tenant mix
Find out
more
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| Consumer
& retail industry case study: Knowledge management
Advised on developing a regional market intelligence
operation for a major consumer electronics company
Client benefit
> Improved extranet design, knowledge sharing and responsiveness
> Reduced duplication of information and ad hoc requests
> Improved internal customer experiences |
Issue
The regional market research division of a major consumer electronics
firm needed to transform itself from a data provider into an
intelligence-centric operation.
Approach
> Assessed existing information sources in terms of value
delivered.
> Reviewed existing content management systems.
> Identified the needs of internal customers and main gaps.
Analysis
> Recommended a framework for implementing a market intelligence-driven
operation.
> Redesigned the extranet to make important information more
accessible.
> Addressed issues pertaining to people, processes and tools
to help create and transfer knowledge, and build knowledge repositories.
Find out
more
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