We understand your business Consumer confidence and optimism are driving fast growth in the Consumer & Retail industry. According to market research reports, six out of the top ten most optimistic global markets are in Asia. Riding on this wave of optimism, players from all facets of the industry are investing in developing and growing in Asia. Tesco, with 450 stores in seven markets in mid-2006, has plans to open another 200 stores. Wal-mart, since entering China in 1996 has expanded its operations rapidly and is moving into India as the retail revolution takes hold there. For consumer products giants such as Procter & Gamble and Unilever, continued market expansion forms a cornerstones of the global growth strategy.

However, vast cultural, economic, demographic and social differences create significant challenges for consumer goods and retail companies. Thai shoppers traditionally shop at wet markets where they can interact with stall owners and rummage through piles of goods, whereas Japanese housewives prefer local neighborhood supermarkets where they can buy fresh produce on a daily basis. Consumers in developed coastal regions of China are snatching up luxury brands and willing to pay a premium, whereas those in Western China are looking for basic necessities at a low price.

Despite these challenges, huge opportunities wait to be explored. With the continued fall in household savings from traditionally very high levels, consumer spending is increasing quickly, and this will only pick up as economies develop and more and more people step over the threshold of affluence.

Localization and flexibility will remain two key elements of any successful growth strategy for consumer companies operating in Asia.

Gain from our experience
Most sectors – whether FMCG, clothing & footwear, durables, cosmetics & toiletries, food service or retailing – are undergoing important changes in the region.

We help our clients, which include Calvin Klein, Electrolux, Carrefour and Unilever, make the most of these.

Contact us now to find out how we can help you succeed in the Asia-Pacific region. Please use our online form or phone the practice head, Jennifer Ding, on +86 (21) 6279 0197.