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Chemical
Introduction | Experience | Case studies | Specialists | Resources | Contact practice head

Sector expertise and knowledge transfer
You know as well as we do that sector-specific expertise is crucial in gathering meaningful business intelligence and creating practical strategies. Our Chemical experience spans agrochemical, biochemical, petrochemical, fine chemicals, plastics and gases.

Our consultants bring you an understanding of how these businesses work at the regional, national and local level, the issues that concern you in the markets, and the growth opportunities we can help you identify, for example:


> Advising on market entry and expansion opportunities in China and India.
> Prioritising high potential chemical application industries, eg. electronics, textiles, construction, automotive, personal care and pharmaceutical.
> Understanding the best practices of leading players in different chemical business sectors.
> Identifying manufacturing investment opportunities through production vs demand forecasting and analysis.
> Recommending pragmatic and actionable corporate and business unit strategies based on local market insights.

Complementing our experience in the Chemical industry, we take what we learn from other industry practices and use that knowledge to your benefit when we work for you. We call it ‘knowledge transfer’.

For example, between our industrial, consumer and technology practices we can identify critical demand and competitive environment trends in some of the biggest chemical applications, such as automobile, construction, coatings, cosmetics, electronics, packaging, textiles and toys.

Contact us now to find out how we can help you succeed in the Asia-Pacific Chemical business. Please use our online form or phone the practice head, Marine Mallinson, on +852 2107 4299.



Gain from our experience: Case studies

Market sizing & modelling
Sized market opportunities for specialty monomers in China. View
 
   
Business expansion strategy
Assessed industry developments impacting a global chemical player's business in India. View
 
   
Value chain consulting
Realigned a global chemical company’s value chain strategy in Greater China. View | Download case study


Chemical industry case study: Market sizing & modelling
Sized market opportunities for specialty monomers in China

Client benefit
> Client was advised on high potential and emerging customer industry segments for market expansion.
> Client received recommendations on key market strategies (including partnerships) to target high potential segments.

Issue
A market leader in acrylic monomers wanted to size the market for specialty monomers and identify potential customers in China.

Approach
A combination of face-to-face and telephone interviews with industry experts and customer industry players was conducted, complemented by extensive secondary research on industry dynamics and trends.

Analysis
> Quantified market demand for specialty monomers across selected customer industries.
> Analysed customer industries in terms of industry outlook, specialty monomers consumption, unmet needs and decision making process.
> Profiled potential customers with high level of consumption and domestic suppliers of specialty monomers.

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Chemical industry case study: Business expansion strategy
Assessed industry developments impacting a global chemical player's business in India

Client benefit
> Client is expanding its business in high potential chemical segments and application industries.
> Client is gaining more market share from existing and new target markets.

Issue
A global chemical player wanted to understand current and future developments in the Indian chemical industry and the main application industries.

Approach
> Established production volumes, growth forecasts, trends and key performance indicators of the Indian chemical industry.
> Assessed the chemical demand and requirements and the market dynamics of the client's application industries.

Analysis
> Prioritized key chemical segments for development and main application industries for chemical products.
> Identified key players/targets within application industries.

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Chemical industry case study: Value chain consulting
Realigned a global chemical company’s value chain strategy in Greater China

Client benefit
> The client realised greater sales volumes across its product segments.
> The client also saved on distribution costs.

Issue
A global industrial gas supplier wanted to determine potential for a new distribution proposition in Greater China.

Approach
Mapped distribution tiers and channel shares, analysed customers’ unmet needs and identified inefficiencies in the value chain. Involved value chain structure research, and customer research.

Analysis
> Products were grouped into opportunity segments and a distribution strategy recommended for each group.
> For some segments, a move to sources outside the investigated markets was recommended, with a new pricing proposition.
> For others, the client was advised to tie up with a local player or service a select group of customers directly.

Download case study
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