Introduction
| Experience
| Case studies | Specialists
| Resources | Contact
practice head
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Sector expertise
and knowledge transfer
You know as well as we do that sector-specific expertise is
crucial in gathering meaningful business intelligence and creating
practical strategies. Our Chemical experience spans agrochemical,
biochemical, petrochemical, fine chemicals, plastics and gases.
Our consultants bring you an understanding of how these businesses
work at the regional, national and local level, the issues that
concern you in the markets, and the growth opportunities we
can help you identify, for example:
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Advising on market entry and expansion opportunities
in China and India. |
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Prioritising high potential chemical application industries,
eg. electronics, textiles, construction, automotive, personal
care and pharmaceutical. |
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Understanding the best practices of leading players in different
chemical business sectors. |
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Identifying manufacturing investment opportunities through production
vs demand forecasting and analysis. |
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Recommending pragmatic and actionable corporate and business
unit strategies based on local market insights. |

Complementing our experience in the Chemical industry, we take what
we learn from other industry practices and use that knowledge to your
benefit when we work for you. We call it ‘knowledge transfer’.
For example, between our industrial,
consumer and
technology practices
we can identify critical demand and competitive environment trends
in some of the biggest chemical applications, such as automobile,
construction, coatings, cosmetics, electronics, packaging, textiles
and toys.
Contact us now
to find out how we can help you succeed in the Asia-Pacific Chemical
business. Please use our online
form or phone the practice
head, Marine Mallinson, on +852 2107 4299.
| Gain from
our experience: Case studies
Market sizing & modelling
Sized market opportunities for specialty monomers in China.
View |
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Business expansion strategy
Assessed industry developments impacting a global chemical
player's business in India. View |
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Value chain consulting
Realigned a global chemical company’s value chain
strategy in Greater China. View
| Download
case study |
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| Chemical industry
case study: Market sizing & modelling
Sized market opportunities
for specialty monomers in China
Client benefit
> Client was advised on high potential and emerging customer
industry segments for market expansion.
> Client received recommendations on key market strategies
(including partnerships) to target high potential segments. |
Issue
A market leader in acrylic monomers wanted to size the market
for specialty monomers and identify potential customers in China.
Approach
A combination of face-to-face and telephone interviews with
industry experts and customer industry players was conducted,
complemented by extensive secondary research on industry dynamics
and trends.
Analysis
> Quantified market demand for specialty monomers across
selected customer industries.
> Analysed customer industries in terms of industry outlook,
specialty monomers consumption, unmet needs and decision making
process.
> Profiled potential customers with high level of consumption
and domestic suppliers of specialty monomers.
Find out
more
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| Chemical industry
case study: Business expansion strategy
Assessed industry developments
impacting a global chemical player's business in India
Client benefit
> Client is expanding its business in high potential
chemical segments and application industries.
> Client is gaining more market share from existing and
new target markets. |
Issue
A global chemical player wanted to understand current and future
developments in the Indian chemical industry and the main application
industries.
Approach
> Established production volumes, growth forecasts, trends
and key performance indicators of the Indian chemical industry.
> Assessed the chemical demand and requirements and the market
dynamics of the client's application industries.
Analysis
> Prioritized key chemical segments for development and main
application industries for chemical products.
> Identified key players/targets within application industries.
Find out
more
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| Chemical industry
case study: Value chain consulting
Realigned a global chemical
company’s value chain strategy in Greater China
Client benefit
> The client realised greater sales volumes across its
product segments.
> The client also saved on distribution costs. |
Issue
A global industrial gas supplier wanted to determine potential
for a new distribution proposition in Greater China.
Approach
Mapped distribution tiers and channel shares, analysed customers’
unmet needs and identified inefficiencies in the value chain.
Involved value chain structure research, and customer research.
Analysis
> Products were grouped into opportunity segments and a distribution
strategy recommended for each group.
> For some segments, a move to sources outside the investigated
markets was recommended, with a new pricing proposition.
> For others, the client was advised to tie up with a local
player or service a select group of customers directly.
Download
case study
Find out
more
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