What is a framework? A robust yet adaptable analytical process. You can use it to get clearer results, faster - but it won't box you in.

Our frameworks clarify complex opportunities in a practical and scalable way. The metrics we use can be easily adapted to include more markets or products. You can then compare results consistently across markets to support strategic decisions. But we never forget that your issues, resources and aims are unique. Our approach is flexible and the framework is just that: the basis on which we build a strategy that's unique to you.

Business expansion
This framework clears confusion over complex regional opportunities. You are already present in the region and you have a range of products available. You see many possible opportunities in several countries.

You need a time-bound road map that tells you:

> Which products to offer
> To which segments
> In which countries
> In what order
> and what returns to expect

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Market entry
This framework illuminates the optimum approach in a market entry situation. You have decided to enter a new market or country. You know the general market conditions are favourable, and there are various possible ways to enter the market.

You need a strategic plan that tells you:

> Which mode of entry to use
> In which locations
> Targeting which market segments
> At what return on investment

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Partner evaluation
This framework rationalises the selection of M&A targets or other business partners. You need to team up with business partners, either through M&A, JV, licensing, distributorship or some other arrangement. There are a number of potential partners available and you don't know much about them.

You need a logical process that tells you:

> Which companies are available
> How they rate on the parameters that matter to you
> Their level of interest and which ones to approach first

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